Friday, 16 June 2017

The Better Burger

Burgers used to be fast and cheap - the epitome of fast food. But now a different type of patty exported from the US is rapidly expanding across the globe. US burger chain Five Guys International, is "the complete fundamental change" that has taken place with people prepared to pay more and wait longer for a more upmarket burger.So called millennials, the generation that came of age after the 2008 financial crisis, are their core customers. The trend of diners wanting to know where their food comes from, how it was prepared, and the "story" behind it has also helped drive the better burger's rapid expansion. Nonetheless, it's a profitable market, worth some £3.3bn in the UK last year, according to market research firm Mintel.Making sure its overseas burgers taste the same as those in the US is important, he says. "Unless you have consistency there is no brand... you've got to have some confidence that the burger you have in Dubai and Paris is the same as the one you have in California and Miami," he says.

Rosemary Water

If you can bottle it, it might make you a fortune. That is according to market research carried out by the world’s drinks industry. Beverage Marketing Corporation (BMC) says sales of bottled water outstripped sugary soft drinks in the US for the first time last year, while Zenith Global, a consulting firm, estimates that the global market has grown by 9 per cent annually in recent years and is now worth $147bn. It’s an increasingly crowded market, but an eye-poppingly lucrative one if you can get it right. Traditional beverages are losing ground to niche, healthier brands that communicate a story about purpose and function. After carrying out formal experimentation with various botanical scientists, he raised £2m worth of investment, which included £1m of his own money, and secured an exclusive deal with Harvey Nichols to sell his product - Rosemary Water. Retailing at £3.95 for a 750ml bottle, the water is made with rosemary extract and contains no sugar or preservatives.

Museum of Failure

Don't let the name fool you — Samuel West's "Museum of Failure" is an act of celebration. On June 7, West, a collector and self-described innovation researcher, debuted 51 failed products in a museum exhibition in the Swedish city of Helsingborg, all in the name of honoring the creative process. Visitors will get reacquainted with familiar names like Betamax and Blockbuster, and perhaps meet lesser-known flops — Twitter Peek, anyone? — all of which West has been collecting for the past year. "Even the biggest baddest most competent companies fail," West tells Business Insider. "The trick is to create an organizational culture that accepts failure so that you can fail small ... rather than failing big."
Museum of Failure

Sunday, 7 May 2017

Breaking 2

For Nike, this was glorious failure. The sportswear giant’s attempt to propel one of its athletes to the “impossible” feat of a sub-two-hour marathon may have come up an agonising 26 seconds short, but the #Breaking2 “moonshot” is likely to be remembered for setting new standards in sports marketing regardless. Kenyan Eliud Kipchoge became the fastest person in history to run a marathon when he set a time of 2 hours and 25 seconds, about 2 and a half minutes faster than the current world record. But that will not trouble Nike, which is today basking in the praise of Kipchoge’s remarkable run, which was broadcast live simultaneously on Facebook and Twitter and can be watched in full on YouTube.Kipchoge and the two other runners who were attempting to smash the two-hour barrier were each wearing a specially customised shoe called the Zoom Vaporfly Elite. Having now been splashed all over the world's media, these futuristic trainers will soon go on sale to casual runners around the world backed by acres of earned media coverage.

Starbucks Launch Two New Healthier Drinks

Starbucks is launching two new coffee-based drinks in the UK, as it strives to tap into consumers’ growing appetite for healthy beverages. The Cold Brew Vanilla sweet cream and the Cappuccino Freddo, will both be available in stores throughout the UK from Thursday. The former combines vanilla syrup and semi-skimmed milk with cold brew coffee – coffee that has been brewed by steeping beans in cold water for 20 hours or more. The latter is espresso topped with foam made from skimmed milk. Starbucks said that both drinks are lower in calories than the average coffee drink it sells. Starbucks is not alone in facing the challenge of changing consumer behaviours and tastes, and swelling demand for healthier products.

The Bakers Who Boogie

This bakery encourages its staff to dance among the cakes to aid well-being and improve performance. A choreographer worked with the bakery in Burnley to turn their work movements into a dance. Their aim is to reduce repetitive strain injuries and also bring some motivation and joy to the members of staff. 

Monday, 1 May 2017

Boohoo Profits Double


Annual pre-tax profits at online fashion retailer Boohoo have almost doubled to £31m - up from just under £16m last year.  Its sales have jumped by 51% to almost £300m, thanks to new overseas markets.  The Manchester-based firm puts its success down to "combining cutting-edge, aspirational design with an affordable price tag". Its booming sales growth has also been reflected in its share price, which has more than trebled in the past year. On its stock market flotation in 2014, it was valued at £560m. It is now worth about £2bn. The firm has gone from strength to strength in recent years, while its High Street rivals have had to deal with increasing competition from Boohoo and other online retailers. The company now has 5.2 active million customers worldwide, and crucially is able to rely on social media "influencers" and video bloggers - "vloggers" - to spread the word to its 18 to 24-year-old target market.