Jammie Dodgers has made its debut into the cake category. Its celebration cake is the first licensed product in this market from the Burton's Biscuit Company and they confirmed further innovative and exciting products were in the pipeline. Aimed at the family market, the iced sponge resembles a large Jammie Dodger and comes complete with a jam filled centre. The cake is available from Tesco & Asda priced at £7.
