Sunday 13 November 2016

Stop Funding Hate

Lego has announced its promotional giveaways with the Daily Mail have ended - amid a campaign to stop firms advertising with some newspapers over "divisive" coverage of migrants. The firm regularly gives away free toys via the paper, but said there would be no more "in the foreseeable future".Lego did not say why the tie-up had ended - but said it had listened carefully to parents and grandparents. Stop Funding Hate has lobbied firms to stop advertising with some newspapers. The group, formed in the summer, has criticised several national newspapers for "portraying migrants in overwhelmingly negative terms" and whipping up hatred before and after the EU referendum. It has urged companies including John Lewis, Waitrose and Marks & Spencer to stop advertising with the Daily Mail, the Sun and Daily Express.