Whitley Bay had success at the regional finals of this years Real Business Challenge. They had already done incredibly well to make it down to final ten and went one step further by picking up the prize for the best radio advert in the final. The team of girls from Year 10 worked alongside business experts from Coca-Cola to create a fundraising idea and promotional plan to help raise awareness for the Special Olympics. The team had to work under pressure to hit their deadlines in the Apprentice style task but their creative thinking #SOwhat? campaign impressed the panel of judges which saw them pick up the prize for best radio advert. The judges felt their consistent approach to their communications was very sophisticated and impressive. Well done team Achieve!
